BUILDING YOUR BRAND. GROWING YOUR BUSINESS
BUILDING YOUR BRAND. GROWING YOUR BUSINESS
Elevate your brand and take your business to new heights with tailored marketing, PR and brand solutions
Brand building is key to standing out in a crowded marketplace and achieving business growth. A well-crafted brand helps businesses establish credibility, build trust, and differentiate themselves from their competitors. Businesses need to develop effective marketing and PR strategies that leverage their brand to reach their target audience. With the right marketing tactics, businesses can increase brand awareness, attract new customers, and ultimately boost sales.
With over 16 years of experience across diverse industries, including hospitality and luxury retail, Gillian brings a wealth of expertise to her freelance consulting services. Her extensive background in the hospitality sector includes tenures at renowned hotel brands such as Pan Pacific Hotels Group, Raffles Hotel, Fairmont Singapore and Swissotel The Stamford. Additionally, she has successfully managed marketing operations for luxury fashion brands such as Hugo Boss, Max Mara, Y-3, DSquared and A Bathing Ape.
As a 360-marketeer, expert communicator and content strategist, Gillian believes in creating compelling stories that capture the imagination of your target audience. Her approach is focused on achieving exceptional results and exceeding goals through innovative tactics and creative strategies. She is committed to understanding your business needs and delivering customised solutions that help you achieve your objectives.
Gillian holds a Bachelor of Communication from The University of Queensland (Australia).
Marketing ideation
Content creation
Copywriting
Social media management
E-commerce marketing
Press release writing
Media pitching
Influencer marketing
Brand positioning
Brand messaging
Brand experience
Worked with clients in industries such as insurtech, culinary education, consumer electronics, health and consulting.