Services

SERVICES

Hospitality Marketing

With a deep understanding of the industry and what it takes to succeed, I am here to help hotels grow and thrive through results-driven marketing solutions to boost top-line revenue, improve occupancy and increase brand visibility.

F&B Marketing

With years of experience in managing marketing efforts for different types of restaurants including Japanese, Chinese, Buffet, Steakhouse, I specialise in helping restaurants drive covers and increase footfall.

Marketing for SMEs

For SMEs looking at a cost-effective, flexible, and scalable solution to improve their marketing efforts, I bring specialised expertise to the table and can be hired for specific projects or on a part-time basis.

Marketing

Marketing Ideation
Full-fledged marketing campaigns that will drive engagement, conversion, and revenue growth
Content Creation
Planning, developing, and publishing various types of content including written articles, blog posts, and more
Copywriting
Writing compelling and persuasive content for different types of marketing channels, including SEO copywriting
Social Media Management
Developing social media strategy, creating content calendar and running paid social media campaigns
E-commerce Marketing
Managing of e-commerce sites to promote products/services and drive traffic

Public Relations

Press Release Writing
Writing of press releases to communicate an announcement or product/service launch
Media Pitching
Pitching to journalists or media outlets to secure media coverage (print, digital or broadcast)
Influencer Marketing
Engagement of KOLs and social media influencers to promote product, service or brand

Branding

Brand Positioning
Conducting competitive analysis and identifying USPs to develop key narratives that resonate with the target audiences
Brand Messaging
Developing a brand messaging strategy to build a consistent and compelling brand identity
Brand Experience
Mapping of customer journey to define brand touchpoints to build brand trust and integrity

Contact me at gillian@shucomms.com to discuss your marketing needs and how my experience and expertise can help your business with a custom marketing plan.

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